General Mills has just announced that their most popular breakfast cereal will begin being made without the use of Genetically Modified Organisms. Even though there is not yet an “official” label certified by the FDA, the company will start adding their own label; “Not Made With Genetically Modified Ingredients”. This is a huge success in the anti-GMO movement, as Cheerios are one of the oldest and most popular breakfast cereals around, and if they spearhead the movement, others are sure to follow. Even though the non-GMO label will only be applied to the original flavor, I do believe that in due time, General Mills will begin making all of their Cheerio products GMO-free.
Big food companies use GMOs to save money because they may help grow foods faster and in larger quantity. However, since GMOs are unnatural, they deplete the nutrients in soil, and may be detrimental to our health. This victory may be the perfect catalyst to drive GMOs out of our food supply, and lead us towards a healthier, more sustainable environment.
Sugary breakfast cereals are the most commonly requested item by children after viewing commercials for that specific product. Usually this request occurs around age 2-5 while shopping in a grocery store. This great success in the anti-GMO movement could also affect the obesity epidemic. If children start making the distinction between GMO and non GMO products, they will start understanding the connection between food and health, and the importance of eating natural foods.